Welcome to the new Canada Life

We’re excited to announce our three companies – Great-West Life, London Life and Canada Life – are coming together as one company, effective Jan. 1, 2020. The next chapter in our story begins now.


United as Canada Life, we will help Canadians achieve their potential, every day. And we’re looking forward to working with you!

Combining our strengths

For over 100 years, our three companies have been trusted by Canadians for keeping their promises and helping Canadians reach their full potential, every day. Canada Life will be our new brand under which we’ll create, deliver and communicate all our products and services from our three companies moving forward.

This transition to one brand will allow us to combine our strengths so we can better deliver on our purpose – to improve the financial, physical and mental well-being of Canadians.

[Great-West Life, London Life and Canada Life logos appear]

Our brands are coming together

[Three lines move like a wave, merging into one]

under one strong brand

[We move with the line]

the new

[Words “the new” appear in handwriting]

Canada Life.

[The new Canada Life logo appears, which is the word “canada”, then the word “life” handwritten within a red square]


We’re combining our strengths

[The line continues]

to focus on what matters most

[Two hands show focus]


[A heart appears]


Helping Canadians,

[A maple leaf appears]

from coast to coast

[Photos of people appear]

to coast

[We move with the line]

reach their potential,

[A character walks with purpose]

every day.

[Words “every day” appear in handwriting]


Because with the right guidance and the right partner

[A checkmark appears, and two hands shake in agreement]

potential becomes reality.

[Possibilities appear, a home, a family]


We’re better together.

[A balloon appears, and confetti falls]


Welcome to the new Canada Life.

[The new Canada Life logo appears]


[Legal: The Great-West Life Assurance Company, London Life Insurance Company, and The Canada Life Assurance Company market themselves under the Canada Life brand. London Life and design are trademarks of London Life Insurance Company. Great-West Life and the key design are trademarks of The Great-West Life Assurance Company. Canada Life and designs are trademarks of The Canada Life Assurance Company.]

Our existing brands

You’ll continue to see the Great-West Life, London Life and old Canada Life logos for some time as we transition to the new Canada Life brand.

  • Your policies

    Although we’re changing to one brand, your policies with us will remain the same.

  • Your advisor

    You’ll continue to work with the same advisor you know and trust. They’ll continue to be there to help you reach your financial goals.

  • What's next

    We’ll keep you up to date as we transition to the new Canada Life.

Group benefits

If you have group benefits with us, nothing will change. You can continue to use your benefits card as you always have, and you can still submit claims and review your benefits history on GroupNet for Plan Members with the same login. 

Insurance and investments

Whether you have individual insurance policies, investments or retirement savings, your policies with us won’t change. The way you access your policies, information and the service you receive won’t change. 

New brand, same commitment

If you’re one of the millions of Canadians that rely on us for insurance or investments, our commitment to providing you with excellent customer service every step of the way won’t change. Each of our three companies will continue to operate as they do today.  

  • We’ll focus on doing the right thing at the right time for our customers.

  • We believe in the value of advice and the critical role a trusted financial advisor plays in helping you reach your potential, every day.

  • We’ll still be easy to connect with and accessible to all Canadians.

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Have more questions? We're here to help.

Yes, your advisor will still be there to work with you. The relationship between you and your advisor won’t change.

You’ll continue to submit claims and receive payments the way you do today.

You’ll find them in the same place as before, under the “Forms” section on greatwestlife.com.Opens a new website in a new window

You can access this information in the same places as before – with the same logins and passwords.

Bringing our companies together under one brand means we’ll be better positioned to improve services and solutions for you, our customer. 

No, you don’t have to do anything different. 

You can reach out to us with your questions or you can talk to your advisor. If you don’t have an advisor, we can help you find one. 

Welcome to your new Canada Life

We’d like to welcome new and existing clients to our new Canada Life by highlighting our history and looking forward to our future. Our goal is to help you understand what our three companies coming together under one brand means. 

Still have questions?

Get in touch with us if you still have questions about the new 
Canada Life.

Contact us